Peer coaching will help you make better decision and communicate more effectively.

A space to reflect
Reflect out loud with a like-minded peer to gain perspective, solve challenges and make better decisions faster
An accountability partner
Gain an accountability partner who you relate to and are inspired by, to help you stick to the actions you commit to
A core skill – coaching
Learn and practise coaching – empower others not by telling them what to do, but by helping them think for themselves

How our customers have benefited so far

There are two areas I really get value from! Firstly, having a co-founder for life who has alternate points of view and can tease out things I’m not consciously aware of – this is SO helpful when solving hard problems. Secondly, I get to practise coaching consistently in a ‘low-stakes environment’, which is phenomenally helpful to me as a developing manager and for supporting more effectively those who I interact with in my work or personal life. I wish I had it a long time ago – it’s a skill everyone can learn and no one is born good at!

Portrait of Mica
Graham Paterson
Product Partner at Connect Ventures, early-stage tech startup founder and angel investor

One of the main benefits I've experienced is having someone question my assumptions and see problems and opportunities from a different perspective. This has changed how I’ve acted in the company for the better. Our sessions helped us both take ownership of problems and realise that blaming others is unproductive. Accountability is the other key benefit – if I had to write a journal, I would not be as committed (and those commitments compound!). Lastly, sharing with each other simple, practical solutions that we’ve not thought about.

Portrait of Mica
Todd Sullivan
CEO & co-founder at Flightfox,
Y-Combinator alumni

Having conversations with a like-minded individual experiencing similar challenges and being able to communicate impartially has enabled me to think more clearly about my challenges and facilitated a rate of change which I would not have experienced on my own. This has led to changes in the business – I became bolder and braver and accepted less the status quo. It’s resulted in me stepping up to the plate, taking extreme ownership and seizing responsibility. If RunYourself no longer existed, I'd be very disappointed!

Portrait of Mica
Kimberley Sare
Chartered Financial Planner, CEO and early-stage tech startup founder

As a leader of a remote organisation, it’s important to be a very strong communicator and listener. RunYourself has been one of the best ways to learn and practise foundational coaching techniques in a 'low-stakes' environment with someone I have come to trust and respect. The coaching sessions themselves have been incredibly valuable for creating more clarity and conviction around my thoughts. And practising coaching has helped me understand what good listening truly means, which has benefited both my personal and professional life.

Portrait of Mica
Kosta Kolev
Co-Founder & CEO at Calliper
(funded by Sequoia)

The main benefit to me has been having someone, to whom I’m not connected to in any other way, be a soundboard and provide accountability. They are detached from from the rest of your life, but care about you. Journaling is powerful but it’s a static page, here you have an engaged human who is acting as a mirror. In practical terms, I have a much better understanding of how to solve professional problems, I understand myself a lot better, and I’m in a much better routine in life (the commitments and a 3 week session cadence help with that).

Portrait of Mica
Nikita Khandwala
Freelancer & explorer, former Head of Growth at Coleap and Insights Analyst at LinkedIn

Our peer coaching sessions have helped me most by making better decisions faster – during the sessions I move from 50-60% to 100% conviction. They've also helped me gain a greater understanding of the purpose behind what I'm doing and why it matters to me. This clarity was enabled by having scheduled time to think with impartial questions from someone else. The RunYourself session structure has helped me to be more deliberate in my thinking, and make actionable commitments to build momentum and progress over time.

Portrait of Mica
Charles Williamson
Startup founder, angel investor, former founder & CEO at Stairway

The main benefit to me has been the clarity I get around what is going on in my life. There’s a lot of things going in my head so it’s helpful to have someone else who is willing to really listen, care and not be upset or react. That’s not normal in everyday life because there’s so much else going on. It’s different than anything else I do. It’s given me a different perspective on things and helped me process my feelings so I can move on and focus on helpful actions – all through listening and questioning rather telling me what to do.

Portrait of Mica
Kerstin Robinson
Co-Founder at Nix & Kix

I've highly valued the opportunity to connect with my peer coach on a deep level, to get direct feedback and guidance on certain challenges that I feel unable to get from a lot of people in my life. I respect their opinion, not just business-wise, because we both think in terms of mental models. This was also an opportunity to hone the skill of coaching – it’s an active experience and you feel it when you do it well. The resources provided in the app, the 'cheat sheet' and Mica's actual feedback when she assisted our session were all very helpful!

Portrait of Mica
Ed (AJ) Ashton Johnson
CEO at Foundrs

The peer matching was excellent – there was an instant chemistry, we have sufficient similarities while also having contrasting perspectives. With that in place, we could trust each other to dig deeper into things. I now know that I have someone who would completely understand what I’m going through and offer me a safe space to process my feelings and talk through challenges. Our sessions also force me to take a step back and reflect on what's going well and what could be better – that’s not something easy to do on your own as a startup founder.

Portrait of Mica
Avlokita Tiwari
Co-Founder & Chief Technology Officer at AarogyaAI Innovations

The key benefit to me has been getting clarity on how I am personally and thinking through the challenges and issues I'm facing. Because we have this time scheduled, I can't ignore them. Talking out loud adds that extra bit of focus. I also find that being reminded to set actions and next steps is so helpful. And having made those commitments to my peer coach, it means I'm more likely to complete them. Lastly, recording thoughts in the app makes everything easier, otherwise the notes would go into my bank of notes and I'd probably lose them.

Portrait of Mica
Sam Lewis
Co-founder at Clerkenwell Health

Having dedicated reflection time helps me understand better what I'm going through and to deal better with feelings I'm often not aware of. Having my peer coach ask me questions and share experiences helps me deal with challenges in a way that I feel good about. I can also see how practising coaching in the sessions transfers into the rest of my life – in the past I had a bad habit of interrupting when someone was speaking, now I’m mostly listening and asking questions with the intent of understanding rather than responding.

Portrait of Mica
Cristiana Banila, PhD
Co-Founder & CSO at Mitra Bio, scientist & entrepreneur

I’ve never had a coach, but I feel that peer coaching is potentially more helpful than coaching. Being the listener is as helpful as being listened to – it reminds me that everyone faces challenges and I can see how helpful it is for someone to be able to speak candidly without being given advice. On the other side, it’s giving me the time to slow down and process things out loud – this makes the issues seem blindingly obvious. I’m doing stuff that I’ve been putting off and moaning to my wife for years. It’s really the discipline to 'run yourself'.

Portrait of Mica
Andy Aitken
Co-Founder & CEO at Honest Mobile

The main benefit to me has been having an outlet for a stream of consciousness and clarity of thought. It’s an affordable way to access a safe space that you’d normally find in working with a professional coach or a therapist. On top of that, there’s a sense of camaraderie that builds up over time. In practical terms, it's helped build more accountability and intentionality into my life. I believe that being intentional about how one is spending their weeks and months requires having a good infrastructure in place – RunYourself helps putting that in place.

Portrait of Mica
Kirsty Kenney
Co-founder at Kuppa, former Head of Special Projects at Resi & Strategy Consultant at Accenture

I’m amazed at how much value I receive from having someone just listen, not even say that much. For me the value is simply in clarifying my thoughts, with an added layer of accountability. In practical terms, I get more clarity, make more progress, take more action and feel much less uncertain.

It also just feels good to be a part of RunYourself – I can feel that good stuff is happening and I can see it becoming a broader self-development platform for me beyond peer coaching.

Portrait of Mica
Armin Kammerlander
Founder at Perception Gap

Here's what I've learnt from coaching 100+ inspiring leaders

The secret to showing up consistently as your best self is one thing:

having a regular reflection practice

Taking the time to ask yourself ‘what went well?’, ‘what didn’t go so well?’ and ‘what am I going to focus on going forward?'

Portrait of Mica
Mica Vaipan
RunYourself founder •
Performance coach to founders & leaders
Read what my clients have to say about working together
Sounds easy, right?

Not quite. Doing it on your own is hard. Doing it with a coach on an ongoing basis can be quite expensive.

This is where we come in.

We help you leverage the power of peer coaching

  • We help you find a like-minded peer who you relate to and are inspired by
  • We provide you with easily-digestible training on how to coach each other
  • We offer you a tech-enabled platform & ongoing support to run, track and improve your sessions (and to stick to them!)
    join our pilot

Our approach to peer coaching

Step 1

Find a like-minded, inspiring peer

  • We'll suggest to you a few peers who we think you will work well with
  • You'll then have 2-3 discovery calls to meet peers and decide
  • OR you can join with a peer who you already know and would like to work with
step 2

Learn how to peer coach

  • Join a 3-hr group workshop to learn & practise key coaching techniques with your peer
  • Get assigned an experienced coach as your 'pair facilitator' to help you improve your sessions and coaching skills
  • Learn-by-doing with our in-app coaching frameworks & prompting questions
step 3

Get a high ROI from your sessions

  • Book 1-hr sessions every 2 weeks or 2-hr sessions every 3 or 4 weeks
  • Use our web app to run your sessions more easily, learn to coach faster and facilitate post-session accountability
  • Get detailed feedback from your pair facilitator and our AI-powered session analyser

Wondering who's going to be your peer coach?

You have two options – you can EITHER let us help you find a like-minded, inspiring peer coach OR join with someone you already know.

During the signup process, we'll ask you a few questions to better understand your preferences. Based on those, we'll propose a few matches that we think may suit you – we optimise for sufficient similarities as well differences in perspective. If you disagree with us, you can decline the match. If you find them potentially suitable, you'll book a discovery call with them so you can make up your mind.

And even then you're not trapped – we'll be taking a pulse on your sessions from time to time, such that it's never awkward to swap partners if things aren't working out.

Questions that may still be on your mind

Who will be my peer coach?
You have two options – you can EITHER let us help you find a peer coach who you relate to and are inspired by OR join with someone you already know.

During the signup process, we'll ask you a few questions to better understand your preferences. Based on those, we'll propose a few matches that we think may suit you – we optimise for sufficient similarities as well differences in perspective. If you disagree with us, you can decline the match. If you find them potentially suitable, you'll book a discovery call with them so you can make up your mind.

And even then you're not trapped – we'll be taking a pulse on your sessions from time to time, such that it's never awkward to swap partners if things aren't working out. We recommend that you have the same peer coach for up to 12 months, but it's really up to you.
How much time will I have to commit?
We recommend that you have sessions every 2, 3 or 4 weeks. If you have sessions every 2 weeks, we recommend having a 1-hr session. If you have them every 3 or 4 weeks, then a 2-hour session is what we've found to work best.

You and your peer coach will decide together on the frequency and duration of your sessions based on how much time you're able to commit. During the signup process, we'll be asking you about your preferences and we'll try to match you with a peer who has similar ones.
What will we actually do during sessions?
Your peer coaching sessions will have 3 key parts and you will both take turns on each of them:

1) Reflecting out loud on what went well and didn't go so well in each of your life domains – personal, work and social – and the commitments you made in your previous session

2) Diving into a specific topic that's taking up your headspace to find a way forward

3) Noting down in our web app your key insights and the actions you're committing to

Our tech-enabled platform will then use this data to send you and your peer coach reminders of your commitments and prompts to reflect on your progress in-between sessions.
How much will I have to pay?
We want to be transparent about our pricing and to make sure that you are comfortable with it before signing up. Please check our pricing here.

💡 Your employer may be willing to cover this fee as a Learning & Development benefit – why not ask them?
How do I join?
Firstly, thank you for your interest in joining us!

To join, please click on one of the JOIN OUR WAITLIST buttons. Jot down your details and wait to hear from us. We'll let you know within a few days where we are in our participant recruitment process and how long until we can welcome you.

If you have any question ahead of joining, please email – we care deeply about each person interested in what we have to offer and we'd love to hear from you.

Do you feel like you belong?

Are you someone seeking constant self-improvement?

Aiming to be better today than you were yesterday means constantly stretching yourself beyond your current capabilities. This often comes with a higher risk of burnout, simply because you're always pushing your limits.

Are you someone who needs to self-manage?

Perhaps you're an entrepreneur, a startup founder or someone in a leadership position? Or perhaps you're working in an early stage, high-growth company? The responsibility to bring out the best in yourself each day can feel exhausting.

Do you rarely pause to step back and reflect?

With so many things depending on you, life can feel like a non-stop treadmill – constantly moving forward, and rarely taking time to step back and notice what's going well and what needs to change.

Curious but haven't made up your mind?

Drop us a line at and we'll help you figure out if it's worth making peer coaching a priority in your life right now.

Registrations for our pilot are now closed! Join our waiting list and we'll keep you posted on last-minute opportunities.